At Cisco, sales reps use LinkedIn to build relationships with potential customers, inspire word of mouth, and earn trust. According to Jennifer Roberts, Cisco’s Marketing Manager, it’s helped them build better networks and reach more customers. But they didn’t get there without some training and lessons learned along the way. Check out Jennifer’s case study on social selling in this presentation at SocialMedia.org’s Member Meeting.
Tag Archives: marketing
Instantly impress your newest customer
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. What’s the opposite of Batteries Not Included? How about: We give you everything….
Read More
Comments Off on Instantly impress your newest customer
Video: How Thomson Reuters earned new customers with great content
According to Casey Hall, Thomson Reuters Senior Marketer, a blog is not the place for product promotions and selling. It’s a place for sharing amazing content and earning loyal fans. How do they create amazing content? By bringing in subject matter experts to help. The problem: Not all of these experts were ready to do…
Read More
Comments Off on Video: How Thomson Reuters earned new customers with great content
You need a smaller net
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Fear can make us take our eye off the ball and lose focus on what really matters. In marketing, that often translates to these…
Read More
Comments Off on You need a smaller net
WOM Tip #501: Get someone else to tell your story
Imagine this: You’re making polite conversation with your taxi driver when he starts telling you about his only daughter who ran off to marry a man in a different country. He says he just discovered her husband is abusing her and that he’s packing his stuff to go kill her husband. That’s pretty dramatic. But…
Read More
Comments Off on WOM Tip #501: Get someone else to tell your story
How to build a bond with your customers
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. “Deciding to be there” begins with learning about your customers’ lives and their needs, then building a solution…
Read More
Comments Off on How to build a bond with your customers
Do you start with the product or your customer?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. At Lands’ End we gave customers a guarantee to drive our own reliability. But we also imagined customers’ lives….
Read More
Comments Off on Do you start with the product or your customer?
