Tag Archives: Mark J. Penn

Word of mouth research: Majority of CEOs cite WOM as the fastest growing source of impact on business reputation

Word of mouth and social media represent keys to success for a large number of CEOs, according to the 2008 CEO Survey by PRWeek and Burson-Marsteller. Mark J. Penn, President of Burson-Marsteller said of the survey, "CEOs should understand that many of their stakeholders are active users of social media and it can be an…

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