This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. You should know that I try to spend much of my life learning. It’s my…
Tag Archives: loyalty programs
The three-word secret to tourism success
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WOM Tip #232: Seriously, just start a fan club
You know that loyalty programs are great for word of mouth. You’ve heard about the legendary ones from Fiskar’s Fiskateers to Maker’s Mark Ambassadors, but you’re probably still thinking your business is too small, too boring, or too obscure to warrant a fan club. Guess what: It’s not. Why? Because even A.1. Steak Sauce has…
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Turning the tables on loyalty
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Brands talking about loyalty has been happening for decades. And…
WOM Tip #184: Make your exclusive perks more visible
Exclusive VIP programs, loyalty rewards, and private events are all great motivators for your fans to start talking about you and your stuff. But just because it’s exclusive doesn’t mean it has to be hidden. Make these conversations bigger by making your exclusive customer perks obvious to everyone. At Mosaic Hair Studio in Orlando, they…
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