This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. When you make decisions that respect and honor customers, you will earn their admiration; eventually even love. Then…
Tag Archives: loyalty
Customers tell your story and grow your business
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Your brand and the amazing Spider-Man
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. I went to the Montreal ComicCon this year and it was…
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TED and the art of loyalty
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. People don’t like to admit just how addicted they are to…
Why sending loyal customers away is great for business
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. When I was in my final year of high school, some of the more, shall…
“Tasti” tips for creating loyal customers with Tasti D-Lite’s BJ Emerson
This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. In this episode of my weekly…
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WOM Tip #232: Seriously, just start a fan club
You know that loyalty programs are great for word of mouth. You’ve heard about the legendary ones from Fiskar’s Fiskateers to Maker’s Mark Ambassadors, but you’re probably still thinking your business is too small, too boring, or too obscure to warrant a fan club. Guess what: It’s not. Why? Because even A.1. Steak Sauce has…
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Loyalty is not just about the data
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT DEL” comes out in May 2013. See the original post this is adapted from and more like it on his blog. Are the right people in the room when you talk about…
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