Tag Archives: literate
Blog, WOM Tips May 18, 2015

WOM Tip #142: Make word of mouth tools out of the things your talkers already use a lot

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In Rio de Janeiro, the children living in urban slums are at the highest risk of not being able to read. And since most families in these favelas don’t keep books at home, one organization had to find a way to make reading seem fun and get literature into children’s hands. Turns out, kids in…

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