Tag Archives: legalese

7 things you’re already doing that could be more remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways…

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Word of Mouth Tip #112: Do something funny with your legalese

Look for the overlooked, the forgotten, the boring, and the routine parts of doing business. These are your best opportunities to surprise customers with some personality. That’s why legalese is so great. Every other marketer you’re competing with is ignoring it — which means you’ve got a chance to do something worth talking about. GameStation…

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