New and expecting moms have an average of 109 word-of-mouth conversations per week, according to a study by BabyCenter and the Keller Fay Group. What’s more, the study found that 60% of these conversations include a recommendation to buy or try the product being discussed, with 69% of moms likely to purchase based on these…
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Word of mouth research: Moms having more than 100 WOM conversations a week
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Word of mouth research: Word of mouth’s key role in the beverage industry
Sixty-two percent of consumers say they are likely to purchase a beverage product once it has been recommended to them according to a study released from Keller Fay Group and highlighted in AdAge. The report also shows that while the majority of recommendations of beverages include an appeal to buy or try the product, the…
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