Tag Archives: Keith McArthur

Video: Rogers Communications’ Keith McArthur on how they’re turning their harshest critics into brand ambassadors

No brand is safe from experiencing negative feedback — everyone has critics. But it’s how you handle the criticism that separates you from everyone else. People appreciate honesty, and if you’re willing to engage genuinely with your unhappy customers, you can earn their love and respect right back. In the video below, Rogers Communications’ Keith…

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How Rogers Communications turns critics into fans

Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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