[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve gone through the regular channels, you’ve posted your job openings in the right places, but the job applications you’re looking for just aren’t…
Video: How Monster made paying it forward a part of their social strategy
Sometimes the best word of mouth marketing is all about paying it forward — asking your fans to pass on something that can help someone else, which spreads the word and the kindness. That’s why Monster’s #FindBetter campaign about helping underemployed or unemployed job seekers find something better was a big success from the start….