[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s great when people say nice things about you. Positive reviews, blog post shout outs, and Facebook likes are your fans’ ways of advocating for your…
JetBlue invites a bunch of talkers to check out their new flights
To create buzz for their new routes from New York and Boston to L.A., JetBlue invited a bunch of YouTube celebrities to document a flight — sharing videos and tweets from a plane with wireless internet access. JetBlue’s only requests were that the bloggers disclose their relationship with the airline in whatever videos they produced…