[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] What’s love got to do with it? Everything. Love is the most powerful force in marketing — and…
Create word of mouth by being nice, even when you don’t have to be
One of T-Mobile’s recent system updates caused a bunch of failures and bugs for customers using iPhones. People were getting strange text messages, voicemail was acting goofy – all of which was racking up charges for anyone without an unlimited plan. Upset, users emailed the company to alert them of the issue and within about…