When people think of word of mouth, they often think of how it’s spread outside of their business — the marketing side of conversations. But it’s not just about your customers and critics talking to their friends and families. It’s also about internal word of mouth, the stuff your employees talk about with one another….
Tag Archives: internal social media
Video: How Walgreens empowers employees to connect with each other
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Video: How Walgreens connects employees with online communities
At Walgreens, internal social programs are making it easier than ever for their employees to connect with one another and the business. But to do it, Walgreens had to have a community management strategy to help everyone get the most out of their online communities — and, even more difficult, make a solid business case….
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Case Studies
September 21, 2011
How Adobe is organizing their social media to improve fan engagement — live from BlogWell
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Case Studies
January 26, 2011
How BlackRock uses social media for internal collaboration — live from BlogWell
Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Austin, New York, or Washington D.C. to hear brands like Toyota, REI, Dell, GE, Walmart, H&R Block, ConAgra Foods, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social…
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Case Studies
September 15, 2010
Finding the “Voice of McDonald’s” — live from BlogWell
By Cale Johnson
Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon,…
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Case Studies
August 13, 2009
Walmart: “Engaging with Massive Audiences” — Live from BlogWell
2:10 — Andy Sernovitz introduces Suraya Bliss, Sr. Director of Corporate Web Properties and Digital Technologies, and Dave Tovar, Sr. Director of Digital Communications and PR. 2:12 — Suraya: One of the challenges we all face is how to make social media relevant to leadership and decision makers. What we did at Walmart was create…
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