Social media isn’t just an outlet or a megaphone to blast your message. To get your fans to share your content, you need to find what really makes them tick and what kinds of posts will hold their attention. Intel empowers their fans to spread the word that smart is cool, and they have fun…
Video: How Intel celebrates their fans’ inner geek
How Intel is changing its engagement strategy to better connect with fans — live from BlogWell
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
How Intel trains their employees on social media engagement — Live from BlogWell
Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just…
Intel: From Pioneering to Practice- Intel’s Social Media Revolution — Live from BlogWell
4:30 — Andy Sernovitz introduces Intel’s Senior Online Strategist, Bryan Rhoads. 4:30 – Bryan makes everyone fake laugh. 4:31 – Bryan talks about Intel Social Media Evolution. Inflection Points – grassroots blogging. Started as a pilot and was successful. 4:34 – Bryan talks about a pattern that emerged called G.R.O.W that can be applied to…