Word of mouth needs a trigger — something to spark the conversation. Triggers come in all shapes and sizes. Buttons, badges, handouts, cards, T-shirts, artwork, research, lists, or ideas can all ignite word of mouth. And like anything, the more useful, unique, sticky, funky, bubbly, or brilliant the trigger, the more conversation it creates. How a…
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read MoreThese tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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