Tag Archives: influential talkers
Blog, WOM Tips April 2, 2012

WOM Tip #80: Encourage fans to tell celebrities about you

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Influential talkers like celebrities can give you a significant word of mouth boost. Jimmy Kimmel introduced us to Rebecca Black, PETA has long used celebrities to promote their cause, and Oprah’s list of “Favorite Things” is legendary for popularizing products. But celebrities can be very difficult to reach. So difficult, you’re typically better off focusing…

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