Did you know that when you refer a friend to Dropbox they’ll give you more storage space? It probably costs the company pennies, but it gives their customers something they’ll actually use and a great reason to use Dropbox even more. When your customers share a product they believe in, encourage that loyalty by giving…
Tag Archives: incentive
WOM Tip #561: Reward your referrers with something they’ll use
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Loyalty is earned, not bought
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points,…
