This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Adam Pedowitz, a big-brained colleague of mine, recently pointed me…
Tag Archives: ideas
What is a community?
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” I keep being asked this question. Not surprising really, since I go on about community a lot. And perhaps not surprising because it’s one of those culturally familiar, but rarely examined ideas like fairness, or even…
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Word of Mouth Marketing Research: The Key Asset of Community is Word of Mouth
You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week. Share it, copy it and send it to a friend!
