Tag Archives: humanize

Let the front line be human

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The front line has been programmed to get a certain output. It might be closing the call within…

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Be an advocate for your customer

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Who doesn’t want their brand to be more likeable? Ultimately, we…

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5 keys to great storytelling: Lessons from Barbara Corcoran

This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog. Barbara Corcoran wore a bright red…

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Do you deliver a meaningful apology?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies are not only good at the apology, they are also adept at making the other four decisions….

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3 remarkable ways to make up for your mistakes

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When you screw up, people are going to tell their friends. Fortunately, mistakes actually give you an opportunity to earn positive word of mouth….

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Do you obsess about the critical moments of connection with your customer?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Companies that customers love work hard not to lose their personality — not in their products, not in their service, not…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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