This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In our ongoing pursuit of creating love affairs with your customers, I wanted to share an experience. If you’re a regular reader of my…
Tag Archives: human
Creating love affairs: You can’t buy their love
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Is your company humble when it fumbles?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The delivery of products and services — and in many cases, the creation of them — is a…
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WOM Tip #474: Help them start conversations even when they’re not about you
It’s tempting to pack every interaction you have with your customers with some kind of promotion, sale, or new product information. Don’t. Sometimes, the communications your customers will pay attention to most have nothing to do with your stuff. Sometimes it’s better just to say hi and remind them that you’re human. For example, before…
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What decisions make you a “beloved company?”
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies know they are defined in the fleeting moments of a customer interaction. They know the actions that…
Hello? Is there a human inside?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Honestly — haven’t you felt that way more than once when you’ve dealt with a business? Either their marketing materials are so full of corporate…
