Tag Archives: Hugo’s Tacos
Case Studies July 13, 2009

Need word of mouth? Just use the secret password…

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California-based Hugo’s Tacos ran a special promotion during the month of June, offering a free combo with the purchase of an entree. Though the “free combo” special isn’t too exciting, they turned an otherwise mundane promotion into something worth telling by adding the secret password: Molly. The result is that their announcement about the promotion…

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