This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. We ask so much of our customers on social media….
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Beloved companies deliver what customers desire
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The Journal of Consumer Research says in its article, “The Fire of Desire: A Multisited Inquiry in Consumer Passion,”…
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