Tag Archives: hospitality

3 word of mouth lessons from hotels

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Hotels rely a lot on word of mouth. Opinions on review sites like Yelp and TripAdvisor are more influential than ever. They have to…

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Video: How Hilton Worldwide is helping employees become proactive advocates

“Where should I eat in LA?” “I’ve got a long layover in London, any suggestions?” These were the typical tweets — and word of mouth opportunities — Hilton Worldwide was seeing every day. That’s why they created Hilton Suggests, an internal advocacy program made to respond to these questions with helpful tips (and earn fans…

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Superhero word of mouth marketing

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People love talking about those rare moments when companies make someone’s day or, even better, when they save the day. It’s all about the…

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Lessons from Umpqua Bank on being a remarkable neighbor

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] From handing out chocolate with every deposit to the 40 hours of community service every employee serves each year, Umpqua Bank is known for…

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Video: How ARIA got more word of mouth out of their traditional advertising

You’re probably already doing some pretty cool stuff with your traditional advertising. But it’s rare that these one-off campaigns in commercials and magazine ads start sustainable conversations. To get people talking about how MGM Resorts’ ARIA was a must-see in Las Vegas, they used social media to expand on the unique stories a magazine spread…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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