Tag Archives: hospitality
Blog, newsletter January 6, 2015

3 word of mouth lessons from hotels

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Hotels rely a lot on word of mouth. Opinions on review sites like Yelp and TripAdvisor are more influential than ever. They have to…

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Blog, Videos January 24, 2014

Video: How Hilton Worldwide is helping employees become proactive advocates

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“Where should I eat in LA?” “I’ve got a long layover in London, any suggestions?” These were the typical tweets — and word of mouth opportunities — Hilton Worldwide was seeing every day. That’s why they created Hilton Suggests, an internal advocacy program made to respond to these questions with helpful tips (and earn fans…

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Blog, newsletter December 24, 2013

Superhero word of mouth marketing

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People love talking about those rare moments when companies make someone’s day or, even better, when they save the day. It’s all about the…

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Blog, newsletter November 26, 2013

Lessons from Umpqua Bank on being a remarkable neighbor

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] From handing out chocolate with every deposit to the 40 hours of community service every employee serves each year, Umpqua Bank is known for…

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Blog, Case Studies, Videos March 1, 2013

Video: How ARIA got more word of mouth out of their traditional advertising

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You’re probably already doing some pretty cool stuff with your traditional advertising. But it’s rare that these one-off campaigns in commercials and magazine ads start sustainable conversations. To get people talking about how MGM Resorts’ ARIA was a must-see in Las Vegas, they used social media to expand on the unique stories a magazine spread…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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