Tag Archives: Honda

3 things that carry word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your most memorable mission statement, your fanciest technology, and your nicest customer service rep may be worth talking about, but they need something to…

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Are your company’s customer rewards actually inspiring word of mouth?

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When you give your fans exclusive rewards for doing business with you, are you thinking about why they’ll tell a friend about it? For…

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How to get everyone to see your fans’ love

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Got big fans? Make a big deal out of it. Amplifying your customer love helps them feel great, helps your employees feel great, and…

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In praise of the surprise and delight

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. I’m a huge proponent of the good ol’ marketing tactic…

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WOM Tip #116: Support the fans who support you

True love only works when it goes both ways. It’s true in life and it’s true in marketing. Show fans you’re grateful for them. Find ways to pay them back for their love and support. Maybe it’s a super-special discount, exclusive access, or a fantastic surprise. For inspiration, check out this great video Honda put…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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