Tag Archives: Homage
Blog, WOM Tips June 9, 2014

WOM Tip #376: Inexpensive tools can carry word of mouth messages for more expensive stuff

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Homage, a retro-sports-inspired clothing company, includes packages of old baseball cards with their customers’ orders. They’re not worth anything to a serious baseball card trader — but that’s not the point. They’re nostalgic, they’re a cool way to surprise and delight customers, and most importantly, they’re a word of mouth carrier. When Homage sends these…

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