“Where should I eat in LA?” “I’ve got a long layover in London, any suggestions?” These were the typical tweets — and word of mouth opportunities — Hilton Worldwide was seeing every day. That’s why they created Hilton Suggests, an internal advocacy program made to respond to these questions with helpful tips (and earn fans…
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read MoreThese tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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