Tag Archives: hello
Blog, WOM Tips June 23, 2014

WOM Tip #474: Help them start conversations even when they’re not about you

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It’s tempting to pack every interaction you have with your customers with some kind of promotion, sale, or new product information. Don’t. Sometimes, the communications your customers will pay attention to most have nothing to do with your stuff. Sometimes it’s better just to say hi and remind them that you’re human. For example, before…

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