Tag Archives: hashtag

How Burger King brought back Chicken Fries and gave their customers the credit

Burger King knew they had a potential word of mouth opportunity on their hands when they saw a BuzzFeed article featuring their discontinued Chicken Fries was gaining traction. Their customers were demanding a comeback, and to deliver it, Burger King decided to let their fans take the lead. Director of Digital Marketing and Social Media…

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Video: How Monster made paying it forward a part of their social strategy

Sometimes the best word of mouth marketing is all about paying it forward — asking your fans to pass on something that can help someone else, which spreads the word and the kindness. That’s why Monster’s #FindBetter campaign about helping underemployed or unemployed job seekers find something better was a big success from the start….

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WOM Tip #225: If your office is raving about it, your customers will too

Guess what? The passionate conversations you have at work that spread throughout the entire office, that’s word of mouth. We’re not talking about the daily email threads or the normal work stuff that you have to talk about to get the job done — it’s about the unusual stuff that gets your whole office excited….

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How to create buzz with an event

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Events are great ways to get your customers together and get them pumped up about you, your stuff, or your mission. They give your advocates an…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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