Your best talkers aren’t always your customers — rather, it’s often the people who talk to those customers. When looking for your next group of talkers, think teachers, doctors, industry analysts, journalists, neighbors, barbers — anyone who has regular contact with your customers. How a word of mouth supergenius does it: Each month during the…
Tag Archives: Hard Rock Cafe
Word of Mouth Tip #15: Talk to the people who talk to your customers
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Making each of your locations a destination
If you have multiple locations, is there any reason for people to visit more than one (other than convenience)? Would they take a picture of your different locations? Would your customers challenge their friends to visit them all? Austrian grocer MPREIS (the self-proclaimed “Seriously Sexy Supermarket) goes all out by vastly varying the designs of…
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