This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As I was speaking to a college class one night, and our conversation reminded me of this marketing tip. Handwritten notes are practically unheard…
Creating love affairs: You can’t buy their love
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In our ongoing pursuit of creating love affairs with your customers, I wanted to share an experience. If you’re a regular reader of my…
Toothpaste and WOM: Recommended by all dentists
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. If I’ve said it once, I’ve said it a thousand times. In the social era, you don’t necessarily need BIG or expensive campaigns to generate huge word of mouth. A tube of toothpaste and a nice handwritten note can do the…