Tag Archives: Guy Kawasaki

Free download: Chapter from “APE” by Guy Kawasaki and Shawn Welch

After writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author,…

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Live coverage: How to master Google+ and word of mouth marketing, featuring Guy Kawasaki and Andy Sernovitz

This is live coverage from today’s teleconference, “Master Class: Google+ and Word of Mouth Marketing” featuring Guy Kawasaki and Andy Sernovitz, hosted by SmartBrief. SmartBrief’s Jesse Stanchak introduces Guy Kawasaki: Guy thanks SmartBrief for hosting the teleconference, Andy for being a joint-panelist, and the audience for dialing in. Guy introduces Google+: Guy talks about how…

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Learn Google+ from Guy Kawasaki and word of mouth from Andy Sernovitz in one great call — April 16

Learn to master Google+ and word of mouth marketing in this teleconference with authors Guy Kawasaki and Andy Sernovitz on April 16, hosted by SmartBrief. In this quick, simple, and fun call, you’re going to learn the fundamentals of word of mouth marketing and the basics of how to make the most of Google+. You’re…

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Learn to master Google+ and word of mouth marketing with Guy Kawasaki and Andy Sernovitz (and get two free books!)

Join authors Guy Kawasaki and Andy Sernovitz (WordofMouth.org’s CEO) for a live webinar on April 16: Live Teleconference: Master Google+ and Word of Mouth Marketing Everyone gets a copy of Andy’s book "Word of Mouth Marketing" and Guy’s "What The Plus+" — his new guide to mastering Google+. In this ultra-fast and straightforward call, you’re…

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3-Minute WOM Lesson: 3 ways to get people talking on Facebook

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Facebook can be a powerful tool for connecting and energizing your fans. And best of all, it doesn’t…

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Live from SmartBrief’s panel discussion, “How to Create a Viral Marketing Success”

Here’s a live look at some of the highlights from today’s SmartBrief panel discussion featuring GasPedal’s Andy Sernovitz, Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — moderated by Guy Kawasaki. 11:28 – Andy begins with the “why” — describes why it’s important to make love to…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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