[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As a marketer, you have a choice: Go with what’s safe and get lost in the noise, or do something daring and start conversations….
Tag Archives: guarantee
How to guarantee the customer experience
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Most guarantees put the monkey on the customer’s back to manage a countdown clock on product happiness. They put a limit…
Read More
Comments Off on How to guarantee the customer experience
