Tag Archives: Grasshopper

WOM Tip #198: Be an advocate for your customers

Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…

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5 ways to generate WOM for a boring product

This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…

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Grasshopper’s word of mouth case study

Recently, Grasshopper (formerly GotVMail) — a company that offers telephone services for entrepreneurs — launched a word of mouth campaign to let everyone know that they changed their name. To get the word out, they reached out to “5,000 of the most influential people in North America” (including our own Andy Sernovitz) and sent them…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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