Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…
Tag Archives: Grasshopper
WOM Tip #198: Be an advocate for your customers
Read More
Comments Off on WOM Tip #198: Be an advocate for your customers
5 ways to generate WOM for a boring product
This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…
Read More
Comments Off on 5 ways to generate WOM for a boring product
Grasshopper’s word of mouth case study
Recently, Grasshopper (formerly GotVMail) — a company that offers telephone services for entrepreneurs — launched a word of mouth campaign to let everyone know that they changed their name. To get the word out, they reached out to “5,000 of the most influential people in North America” (including our own Andy Sernovitz) and sent them…
Read More
Comments Off on Grasshopper’s word of mouth case study
