Tag Archives: Global Survey
WOM Research February 27, 2009

Word of mouth research: Global study shows WOM is most trusted source of information

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Recommendations from fellow consumers remains the most trusted source of information when consumers decide which products and services to buy. That’s according to a 2007 Nielsen Global Survey, with nearly 80% of the 26,000 worldwide respondents citing “recommendations from consumers” as their most trusted form of information. Word of mouth was well ahead of the…

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Blog May 24, 2013

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By WordofMouth.org Editor

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Downloads August 24, 2012

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By WordofMouth.org Editor

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By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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