Tag Archives: ginny persons

Video: How Moen changed their focus to earn more word of mouth

It takes a lot less effort to get your fans to talk about you when you know what they want to talk about. But to do that, you have to listen first. According to Ginny Persons, Moen’s Director of Online and Direct Marketing, listening to their fans helped them re-focus their social media strategy. By…

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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