Tag Archives: gifts
Blog April 30, 2015

In a world of stuntvertising, Taylor Swift schools brands

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This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Make them cry. When speaking to marketers about what kind of advertising…

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Blog, WOM Tips March 4, 2013

WOM Tip #197: Apologize with personality

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At some point, you’re going to disappoint a customer. And while you want to give them the best experience every time, mistakes also make for fantastic opportunities to earn great word of mouth. So when something’s broken, don’t just fix it. Fix it and then do something remarkable. Recently, one of Mini’s servers went haywire…

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Blog, Case Studies, Videos December 7, 2012

Video: How GE turns one-to-one conversations into bigger buzz

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Often, the best way to create big conversations is to start with small ones. At General Electric, they found a way to have meaningful discussions about one of their key pillars — health — with a social network for sharing healthy goals. In the video below, their Social Media COE Leader, Jon Lombardo, explains why…

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Blog, Case Studies, Videos November 9, 2012

Video: Mike Faith explains how Headsets.com took risks that got people talking

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Boring stuff doesn’t start conversations. But risky, unexpected, and surprising? Now we’re talking. If it pushes the edge, it could be great word of mouth marketing. What wacky stunt have you been too afraid to try? Is it unique, repeatable, or topical? Would it have more people laughing than shaking their heads? In the video…

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Blog, newsletter May 29, 2012

5 ways to get started with word of mouth today

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is something you can be amazing at — and it’s something you can start today. You don’t need a big budget or…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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