Tag Archives: GE
Blog, newsletter November 25, 2014

How remarkable stories create great word of mouth

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Stories are amazing word of mouth tools. They’re natural ways for people to talk to one another, they’re memorable, and they’re everywhere. Every business…

Read More Comments Off on How remarkable stories create great word of mouth
Blog, Videos October 10, 2014

Video: How GE earns millions in revenue with employees’ social networks

By

Think about all of the people your employees know: all of the people they could tell about your business. What if those people were graphed out in a network to show who knows whom? What if you could see which employees know your potential customers? For General Electric, that social graph is mapped out on…

Read More Comments Off on Video: How GE earns millions in revenue with employees’ social networks
Blog, newsletter April 22, 2014

Ask an artist to help you start conversations

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a lot of competition when it comes to starting conversations. Sometimes it takes an outside perspective to help you get above your…

Read More Comments Off on Ask an artist to help you start conversations
Blog, Case Studies, Videos December 7, 2012

Video: How GE turns one-to-one conversations into bigger buzz

By

Often, the best way to create big conversations is to start with small ones. At General Electric, they found a way to have meaningful discussions about one of their key pillars — health — with a social network for sharing healthy goals. In the video below, their Social Media COE Leader, Jon Lombardo, explains why…

Read More Comments Off on Video: How GE turns one-to-one conversations into bigger buzz
newsletter June 28, 2011

3-Minute WOM Lesson: Word of mouth ideas from BtoB brands

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] “Sounds great, but does any of this word of mouth stuff work for BtoB brands?” That’s one of…

Read More 2 Comments
Events, Other News January 12, 2011

BlogWell New York to feature social media case studies from Scholastic, GE, H&R Block, Walmart, and more

By

We’re bringing our series BlogWell: How Big Brands Use Social Media to the Big Apple on March 29. The afternoon will feature practical, how-to case studies from 8 great brands, including Scholastic, GE, H&R Block, Walmart, and more. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies…

Read More 1 Comment
Case Studies June 10, 2009

Social Media Case Study from Megan Parker and Sean Gannon of GE

By

Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…

Read More Comments Off on Social Media Case Study from Megan Parker and Sean Gannon of GE
Case Studies, Events April 13, 2009

BlogWell New York, April 29: How big brands use social media

By

1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest…

Read More 1 Comment
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More