Tag Archives: GasPedal
newsletter July 7, 2009

Issue #139: Word of mouth for old stuff

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth can work just as well for classic brands and products as it does for…

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Case Studies July 6, 2009

Smokey Bones BBQ asks employees to engage fans in social media

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Smokey Bones – a 68-unit franchise concentrated in Florida – has given several of its employees second jobs as social media marketers charged with engaging fans online. Each location selects a web host — someone familiar with social media tools — to run localized web, Facebook, and Myspace pages to communicate with each location’s fans, known as…

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Case Studies July 1, 2009

How a taco chain reaches 80,000 fans every month, for free

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California Tortilla — a small, 37-unit Mexican restaurant chain — reaches 80,000 fans through a simple newsletter published about once a month (and actually, the latest edition suggests subscriber numbers are closer to 100,000). The publication is funny, easy to share, and everyone who signs up gets a free taco. Through the newsletter, Cal Tort (as they call…

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Other News June 30, 2009

Big news: Blog Council becomes the Social Media Business Council, moves to SocialMedia.org

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Big news from all of us here at GasPedal and the newly renamed Blog Council: Our community for social media leaders at large companies has officially changed its name to the Social Media Business Council and has moved from BlogCouncil.org to SocialMedia.org. Here’s the press release with more details: Chicago, IL — The Blog Council,…

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newsletter June 30, 2009

Issue #138: Word of mouth for tough topics

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Disease, war, famine, political issues — they’re all serious, difficult topics to bring up. But that doesn’t…

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Case Studies June 29, 2009

KFC asks fans to create their own commercials

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KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken. The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of…

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Case Studies June 25, 2009

How T-Mobile got a bunch of word of mouth by asking folks to dance

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With more than 12 million YouTube views, T-Mobile’s dance-takeover of Liverpool Street Station is one of the most talked about stunts of the year. The company coordinated several hundred undercover dancers to overwhelm the station, surprising commuters with a series of dance moves — all filmed and shared online. Shown once on television, the video…

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Case Studies June 24, 2009

Word of mouth for your event: Make the ticket worth putting on the wall

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When you throw an event, is the ticket worth saving? The Indianapolis 500’s tickets are made with the race fan in mind: They’re oversized and include a lot of artwork, as well as the image of the previous year’s winner. Not only does the large size and the colorful images make the tickets hard to…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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