Tag Archives: GasPedal
Case Studies July 16, 2009

How Johnny Cupcakes has nothing to do with cupcakes (and why people talk about it)

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What started as a nickname for Johnny “Cupcakes” Earle has blossomed into a multi-million dollar apparel business. Founded in 2001, today Johnny Cupcakes (the business) employs more than 30 people and had 2008 sales of $3.8 million. One of the keys to Johnny Cupcakes’ success: Earle’s philosophy of shopping as entertainment — the kind you…

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Case Studies July 15, 2009

Intuit’s Kira Wampler: Using social media and word of mouth to build the brand

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As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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newsletter July 14, 2009

Issue #140: 3 tips to better word of mouth for your event

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Events have naturally exciting elements: Travel, meeting new people, and seeing live performances or presentations. That said,…

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Case Studies, Uncategorized July 13, 2009

PepsiCo’s Josh Karpf: Using social media to connect on and offline

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As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

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Case Studies July 13, 2009

Need word of mouth? Just use the secret password…

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California-based Hugo’s Tacos ran a special promotion during the month of June, offering a free combo with the purchase of an entree. Though the “free combo” special isn’t too exciting, they turned an otherwise mundane promotion into something worth telling by adding the secret password: Molly. The result is that their announcement about the promotion…

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Events July 10, 2009

Upcoming GasPedal events

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7/13 CNN: How we use social media for collaboration. (Public call) Click here 7/23 Cisco: How we engage customers, partners, and press with social media (Public call) Click here 7/29 Shel Israel: A sneak peek at Twitterville. (Member-only call) Click here 7/30 Intuit: How we are winning with social media as the “new normal” (Public…

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Case Studies July 9, 2009

Live from SmartBrief’s panel discussion, “How to Create a Viral Marketing Success”

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Here’s a live look at some of the highlights from today’s SmartBrief panel discussion featuring GasPedal’s Andy Sernovitz, Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — moderated by Guy Kawasaki. 11:28 – Andy begins with the “why” — describes why it’s important to make love to…

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Case Studies July 8, 2009

Quiznos asks fans to put their word of mouth on YouTube

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On our Social Media Business Council blog, we recently shared how Quiznos is asking fans to submit photos or videos of themselves eating their Quiznos’ sandwiches “in an usual place or while doing an unexpected activity.” They sandwich chain is posting the submissions at ToastyTorpedo.com, and there’s already a bunch of participants. While Quiznos is…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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