Tag Archives: GasPedal

Win a chance to speak at Word of Mouth Supergenius

You can speak at Word of Mouth Supergenius! Upload a video showing why you’d make a great presentation for your chance to win. We want you to get up in front of a room full of people and tell them about how awesome you are at word of mouth marketing. Here’s what you need to…

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Blogwild!: A Guide for Small Business Blogging — live with author Andy Wibbels

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius, author, and Six Apart project manager, Andy Wibbels. Andy will be leading an author session based on his book, Blogwild!: A Guide for…

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How to connect directly with your fans — live with Affinitive’s Warren Ackerman

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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How to create buzzworthy topics — live with WOMMA’s John Moore

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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3-Minute WOM Lesson: How to create offline word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Zoocasa’s Head of Magic, Saul Colt, shares his three tips on creating offline word…

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How to use fan feedback to improve customer service and build trust — live with Bazaarvoice’s Sam Decker

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Upcoming GasPedal events

11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here 11/5 Dell and UPS: Monitoring online chatter about your company (Public call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how…

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How to create word of mouth on zero budget — live with Randy Lopez

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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