Hear Starbucks, Intuit, USAA, State Farm Insurance, Community Medical Centers, Avery Dennison, Clorox, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. Get practical, how-to advice on creating great content,…
Tag Archives: GasPedal
Upcoming GasPedal events
1/12 UPS: Protecting your brand through social media (Public call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Public call) Click here
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Word of mouth research: WOM is the most influential source of information for new product purchasing decisions
A recent survey by Schneider Associates, Most Memorable New Product Launches of 2009, found word of mouth to be the most influential source of information for purchasing decisions. The poll included more than 1,100 consumers ages 18 and up and uncovered data about factors related to awareness of new consumer product launches, including influential trends,…
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Word of Mouth Tip #34: Make it outrageously big, strange, rare, or stretchy
People love to talk about the unique and the bizarre. These are the topics that make news headlines, that bloggers repost, and that people share with friends. It’s the goofy event you host, your creation of the world’s biggest whatever, or your world record-breaking thing-a-ma-jig. Even if your outrageously big, strange, rare, or stretchy thing doesn’t…
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Word of Mouth Tip #49: Give customers something exclusive to share with a friend
Don’t let your orders go out the door without including something valuable customers can share with a friend. We’re not talking about ads or brand slogans, we’re talking about something that makes the talker feel smart or generous. Classic examples include special discounts, passes to exclusive events, or behind-the-scenes stuff. It doesn’t have to be…
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