Tag Archives: gaming mechanics
Live from BlogWell February 16, 2010

Clorox: Gaming Mechanics in Social Networks — Live from BlogWell

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4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…

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