This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Influencers. The word is always on the tip…
Tag Archives: followers
It’s the little things, I mean, people
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Barrier of entry
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. One of my favorite lessons from the Brains…
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Why the tough crowds are worth fighting to win over
This guest post is from Andy Nulman, President of Just for Laughs. Last week, I agreed to be the auctioneer at a fundraiser for a private school. I’ve performed services such as these countless times in the past, usually because of a personal involvement or affinity for the charitable cause, but I agreed to this one for a…
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The fan vs. follower vs. community checklist
This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” Fan, follower, or community member? In the past, I’ve interviewed people about whether they are enabling real community. Most of them have been in the commercial arena. Many of them want to create communities around their…
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