Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers know better. A meticulously cultivated and well-integrated customer experience forms the foundation of word of mouth success. A recent study from the Temkin Group shows post-purchase word of mouth feedback will more likely occur via email, phone calls,…
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read MoreThese tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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