Tag Archives: fire alarm
Blog, WOM Tips December 2, 2013

WOM Tip #350: Make it as big as a fire truck

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When Nest, the makers of a smart thermostat, introduced their friendlier fire alarm, they got a fire truck and let Uber give people rides on it. Why? For one thing, a fire truck is a whole lot bigger than a fire alarm. People watch when fire trucks drive by, kids point, cars move out of…

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