[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth begins with a focus on the people who will be doing the talking….
Tag Archives: Ferrari
Gap finds their talkers on the trading floor
When brainstorming groups of talkers, it’s important to think beyond the people who buy your stuff. Ferrari’s biggest talkers, for example, aren’t expensive car buyers, they’re the 15-year-old kids with posters on the wall. Your best talkers may be local cab drivers, waiters at area restaurants, or bellhops. Gap got it right when they reached out to NYSE…
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