Tag Archives: feedback
Blog, WOM Tips October 15, 2012

WOM Tip #122: Stop negative word of mouth by making it really easy for upset customers to contact you

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The only thing worse than delivering a bad product, service, or experience to a customer is not making it easy for that frustrated customer to immediately tell you about it. Put a feedback form on your website. Follow up shortly after a sale to make sure they’re happy. Put the phone number of someone important…

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Blog, Videos October 5, 2012

Video: How to get great reviews, by Ian Strain-Seymour

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Outstanding customer reviews are a great way to establish authenticity and trustworthiness for your business. But how do you get reviews? Well, for starters, just ask. One of the most common mistakes in word of mouth marketing is forgetting to ask customers to leave a review. From there, try a couple other techniques that will…

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Blog August 29, 2012

How Molson Coors turns doubters into advocates

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This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. On occasion in social media, our team will bump into comments that suggest that Molson Coors is “less than” what craft or micro brewers can produce. I am always respectful of opinions that are expressed — but, I just can’t accept what is really…

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Blog, newsletter August 7, 2012

Why most referrals come from new customers (and what to do about it)

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A big challenge for word of mouth marketers is familiarity. As much as a longtime customer may love you, they’re not as likely to talk….

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Blog, WOM Tips July 16, 2012

Word of Mouth Tip #137: Short-term negative feedback is worth the long-term trust

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It’s tempting to hide the negative feedback, the lousy reviews, and the tough criticism. But instead of trying to hide it (which is impossible anyways), a better option is feature it, respond to it, or explain how you’re incorporating the feedback into future products. The negative stuff might cost you a few sales today, but…

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Blog, Videos July 4, 2012

How Verizon generates product ideas from their biggest fans

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog, newsletter June 12, 2012

6 ways big brands are earning word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth isn’t just something for quirky small businesses, hot startups, or solo entrepreneurs. Some of the biggest and most legendary brands in the…

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newsletter May 17, 2011

3-Minute WOM Lesson: 3 simple ways to get more testimonials

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials from happy fans are an important asset to any word of mouth program. It doesn’t matter…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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