Tag Archives: fans

Create a love affair with your customers

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Satisfaction is nice. Loyalty is good. Repeat business is dandy. But none of that is love. And if you really want to get and…

Read More Comments Off on Create a love affair with your customers

Become a fan of your fans

This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Yep. That pretty much sums it up. Unless…

Read More Comments Off on Become a fan of your fans

WOM Tip #145: Your influencers can show up in unexpected places

Sarah Horne, a children’s book illustrator in London, got IKEA’s attention when she shared her doodles superimposed over the company’s furniture catalogue in her portfolio. But instead of sending her cease and desist letters, IKEA hired her as their first-ever children’s illustrator in residence. It’s a cool story, so plenty of publications shared it. But…

Read More Comments Off on WOM Tip #145: Your influencers can show up in unexpected places

3 reasons why your customers are better at earning word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them…

Read More Comments Off on 3 reasons why your customers are better at earning word of mouth

3 word of mouth marketing lessons from Taylor Swift

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taylor Swift isn’t just a musician, she’s a marketer. Her fame doesn’t just rely on fancy sponsorships or advertising, but on a multi-platform, fan-based…

Read More Comments Off on 3 word of mouth marketing lessons from Taylor Swift

Embracing fans of a service company

This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. I’ve had the honor of doing a webinar…

Read More Comments Off on Embracing fans of a service company

Barrier of entry

This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. One of my favorite lessons from the Brains…

Read More Comments Off on Barrier of entry

WOM Tip #345: Make the people who give you feedback feel like rock stars

In Google’s help forums, Top Contributors are volunteers that share their expertise with other customers and champion popular feedback to Google. Basically, they’re Google’s biggest fans. And for all of their help, Google gives them the distinction of a “Top Contributor” online — but that’s not all. Each year, Google holds a Top Contributor Summit,…

Read More Comments Off on WOM Tip #345: Make the people who give you feedback feel like rock stars
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More