Tag Archives: fan communities

It’s your thing

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. We all have it. That “thing” that people know us…

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Want word of mouth? Collect experiences, not numbers.

This is a guest post from BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. Competing online today means the numbers are out there for everyone to see. Fans, followers, likes, views, subscribers, comments, shares, and such…

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How Cumberland Farms used word of mouth to go from zero to 100,000 Facebook fans in just 6 months

New England convenience store chain Cumberland Farms knew they had a strong fan base around their Chill Zone products (especially among teenagers), they just needed a way to bring this passion out into the open. So, together, our team at Likeable Media and Cumberland teamed up to create and launch their Facebook fan community. Using Facebook…

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How to build a fan community

We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. WeissComm Group’s Spike Jones is part of our amazing lineup. He’s a veteran…

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Issue #274: Three keys to building an incredible fan community

A fan community can be an incredible force for spreading love for your brand. When you bring people who genuinely love your product together, amazing things happen. It’s hard work, but it’s worth it. At our upcoming Word of Mouth Crash Course in Austin on May 10, Spike Jones is teaching a class on how…

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Word of Mouth Tip #64: Look for people already doing something cool with your stuff and join them

Before you worry about coming up with the next viral thing or building a new community, look for fans of your stuff that have already started something on their own. Look for groups on Facebook, videos posted on YouTube, online forums, or goofy contests that fans may have started. Politely introduce yourself and give these…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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