Tag Archives: exclusivity

Let your customers help

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. There are some human truths that, if you allow them to, can dramatically impact your marketing efforts and focus. Human Truth #1: We want to…

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3 reasons to let your customers behind the scenes

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have a great resource for earning word of mouth right under your nose. It’s the stuff you do every day — and all…

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How to grow community by not growing

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’m often asked about building community. One of the great mistakes in trying to build community is making it too open — letting anyone in. As a result, it gets to a point where no one wants to join. My buddy,…

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